Luxury Shopping in the United States: the 2016 big trend for Chinese shoppers

Shanghai Travelers' Club magazine Media Kit 2016The Shanghai Travelers’ Club magazine, the Chinese language publication read by China’s Elite global travelers has disclosed its much anticipated 2016 Editorial calendar yesterday. And clearly, Affluent Chinese shoppers love the United States! According to Pierre Gervois, the New York City based Publisher and Editor-in-Chief of this publication “The new generation of Chinese business travelers have clearly chosen the United States as their strategic country for their business browth. We have seen in the past two years a very strong interest from Chinese corporations – and wealthy Chinese invividuals- to invest in the United States. The more they come to the U.S. for business, the more they tend to come back with their family for a U.S. luxury leisure & shopping experience”

But It’s no more just about luxury shopping: Philanthropy and real estate investment are also hot topics. The January 2016 issue will have “Philanthropy in America” as its main feature. “Many Chinese CEO’s residing in the U.S. are willing to create their own philanthropic foundations in America, as they used to do in China. We’ll publish stories to help them to understand how to create a charity organization with all the necessary partners: banks, wealth management advisors & attorneys” added Pierre Gervois.

Driving a vintage 1960 Cadillac on Road 66 is also part of a true luxury American experience. (You can also rent a brand new Cadillac SUV). The march 2016 issue will feature a “Luxury road trip to America” story. Ralph Lauren ripped Jeans, Louis Vuitton beaten up keepall bag, vintage Rolex, Vincent Peach leather bracelet, a motel with neon signs, this is America.

After the success of the September 2015 men’s fashion issue “The Gentleman Traveler”, The September 2016 issue will also feature a Men’s fashion special edition, with in depth stories about America’s best fashion designers. “Having a tailor made business suit made in USA makes a statement for Chinese global business executives” said Tyron Cutner, the Shanghai Travelers’ Club magazine Men’s Fashion Editor.

“Winter Holidays in the American West” will introduce snow experiences in the American West: Colorado, Nevada or Arizona are beautiful in winter time and very desirable destinations for Chinese frequent travelers to the U.S. who had already visited New York and Los Angeles multiple times and want to experience a truly authentic American Christmas time. A lot of opportunities for U.S. luxury retailers to showcase their products and services to their Chinese customers.

Request the 2016 Editorial Calendar & Media Kit of the Shanghai Travelers’ Club magazine here.

Gervois rating banner 02

London tailors ready for Chinese gentlemen

Whereas once they were almost exclusively the uniform of London’s elite movers and shakers, the legendary Savile Row cut of suit has slowly been making inroads into China. And a collection of the British capital’s finest bespoke tailors now has big plans to extend its reach across the nation.

Gieves & Hawkes – founded in 1771 and the oldest and largest bespoke tailor on Savile Row – has just announced plans to open 10 new stores across mainland China this year alone, to go with the 90 already established in the country. As the famous Shanghai Travelers’ Club reported to his Chinese members  ” Gieves & Hawkes is definitely the best tailor in the World”. Such a compliment coming for the club known for organizing luxury trips abroad for the Chinese Elite is indeed very valuable.

The company – which is these days owned by Hong Kong’s Wing Tai Properties – claims that China is now its number one market globally and that some of those new stores will for the first time be placed in “third-tier” – or developing – cities in an effort to tap into the country’s rapidly rising and cashed-up middle class.

gieves-and-hawkesSavile Row suits traditionally cost between 3,000 pounds ($4,880) and 8,000 pounds ($13,000) and boast the “best tailoring money can buy” – something the people at Gieves & Hawkes say is increasingly being appreciated across China.

“There are very sophisticated consumers [in China] and they learn very quickly,” Gieves & Hawkes’ chief executive John Durnin told the South China Morning Post.

Other Savile Row tailors are certainly hoping so. Henry Poole (established in 1806) has a Chinese partner in Hanloon Tailoring, which now pushes the Poole label alongside its own in Beijing and Hangzhou, Zhejiang. Meanwhile, Norton & Sons (founded in 1821) is apparently looking into selling its E.Tautz ready-to-wear line in Hong Kong.

For its part, Gieves & Hawkes is also trying in its own way to change the traditional notion that China is the home of the “quick, easy and cheap” suit. Following on from the success the company has had with similar services in its flagshop London store, Gieves & Hawkes’ Hong Kong outlets will in the near future offer such extra luxuries as shoe shining and a grooming emporium within their walls.

In the end, the tailors say, it’s all about luxury.

“I think there is a growing population of very discerning customers in China; men who understand that obvious, mass luxury is not luxury at all, because anyone can buy it; it’s available everywhere and produced in enormous quantities. Real luxury is about scarcity,” said Patrick Grant, director of Norton & Sons.